Already 5 countries are considered to be saturated with mobile phones - that is where there are more mobile phones in operation than there are people. Most modern mobile phones can access the internet through special services on the phone usually referred to as WAP. Often WAP exists without the phone owners knowledge knowledge - and they do not need to know what it is to use it. For instance every time music or a ringtone is downloaded few realise that there is a WAP service in operation.
With the number of phones in existence and the forecast and actual growth of both users and technology, the availability of WAP as a marketing tool increases.
New players continue to enter the market such as Apple and Google. Whilst existing players continue to innovate. Apple with their new iPhone and Google is firming its grip on supplying search services to the operators.
Opportunities increase, particularly as one of the most commercially savvy and larger markets - the UK - has nearly completed its unbundling from so called walled gardens. This means third parties can at last start to operate in this sector and WAP Commerce is not limited purely to service operators and hand set manaufacturers.
Indeed Miva has worked with 118118 to introduce the pay per call concept and more recently the pay per advertisement read - where you pay for each marketng message given out relating to the call enquiry. So if someone calls for the telephone of an Airport, a Flight operator can offer a special flight offer.
The key focus for most marketeers is the ability to target the youth market. Mobile marketing provides the opportunity to reach the youth market with lifetime consumer acquistion being the key goal. Mobile phones are able to reach children as young as 6.
In targeting the youth market offers need to be entertaining and enjoyable, this is a market where the target market is used to being targeted and can tell a sales ploy a mile away, so marketing campaigns do need to work hard to pull results - which may be why significant case studies are not generally available.
We offer clients several services that enable them to effectively establish a presence and market themselves to the mobile consumer.
Studies show that consumers keep thier handsets within arms-reach and powered on 24-hours a day. People have established a more personal connection to their mobile phone than any other technological device in history. Whether through a mobile website, SMS or voice search, when you market through mobile, you are quite literally putting your brand and your message in the palm of the consumer's hand.
Contact us to learn how our mobile solutions could help you connect to your customers.
Weboptimiser specialise in providing search engine marketing services for clients around the world.