TV is increasingly targeting WAP users and are noticeable not talking in terms of WAP but of services offered, this supports the conclusions of the SERCO report that news services are well suited to the medium. For example: BBC Mobile, CNNs CNNtoGO services. The service is free but the operator may charge for the data download, a two to three minute broadcast is likely to be around 1000kb, aproximately 5p, provided as a video that is saved to the handset, an application that is taking advantage of the increased memory capacity of modern mobile phones. The navigation of the application is as outlined within the SERCO document, with further information through reading whilst connected or full video provided for free other than the download cost.
Weboptimiser specialise in providing search engine marketing services for clients around the world.